Mobile Design For Modern Business

For someone to make a conserted effort to be unavailable—for whatever reason that may be—that person would have to jump through several hoops in order to not be found online. Whether it be an office phone, a personal smartphone, tablet, laptop or a PC, our society is defined by its technology. While the natural flow that […]

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5 Powerful web marketing strategies

When making use of social media and web marketing, successful brands know that when it comes to direct communications with clients, every platform needs it’s own unique approach. For example, less is always more when it comes to social media content posting. In fact, an image or video speaks louder than words on Facebook and […]

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Email Marketing

Employing the right person for the right job is key to success in web marketing.

There is a great deal more involved in web marketing than simply sharing links over Facebook, Twitter and other social media sites.  It involves a great deal of strategic planning and management of corporate branding, email and list building concepts, content management, web design, mobile solutions, promotions and advertising,  These tasks are virtually impossible to be handled by […]

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Seo-socialmedia thanks

Just when you think about giving up.

You receive an email like this! “I have been surfing on-line for more than 3 hours today, and I never discovered any interesting articles like yours. Personally, if all site owners and bloggers made just the right and brutally honest content material as you do, the net will probably be a much more useful than […]

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I Love Internet :: Social Media Week Milano :: Il Festival della rete

Is email spam clouding your judgement about what to expect from your marketing team?

Marketing is a very competitive industry filled with many unscrupulous individuals who make the job seem easier than it is by making false promises of instant results. Small business owners fall victim to marketing scams without ever realizing it and the only way to protect your business is to build an open trust relationship with […]

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Why the ALS ice bucket challenge became a social media phenomenon

By now you have probably heard of, participated in or at the very least know someone who has taken the ALS #icebucketchallenge.  If you are a web marketing professional you were probably pouring the ice over your head thinking, “How come my strategies never worked this well?” I know, I did. To be honest, the […]

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Seo-Social media accountant with calculator

A freelance writing job that never was and a lesson well learned.

I want to share a recent experience of mine with you because as a freelance writer, I know how difficult it can be to secure clients. It can be even more difficult to spot a potentially bad or harmful employer before you accept a contract. A bad working relationship is stressful and damaging to the freelancer’s confidence. […]

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Do not get taken to the cleaners with WordPress design fees, WP is a virtual DIY system!

WordPress websites are often controlled by web designers or third party marketing teams, but they should be controlled in house by the brand or owner themselves. Hosting should be purchased by the owner in his or her name so that if something ever goes wrong such as a split in partnerships, the website can easily […]

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Seo-Social Media business 1

“Marketing is people,” you need to understand them in order to market for them.

One of the fundamental things a social media or marketing team needs to understand before developing any brand concept is how the message will be translated by a variety of different people. Many campaigns fail to add the human element into the campaign and it simply becomes a openly blatant or boring targeted sales pitch. As a […]

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Seo-socialmedia never stop sharing

5 Tips for a better #fanpagefriday experience.

What exactly is #fanpagefriday? Fanpage Friday is a popular social media event that takes place each and every friday on Facebook and is very similar to the Follow Friday event that has been active on Twitter for a number of years. The main goal of #fanpagefriday is connect with other business owners on Facebook and […]

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woman writing internet marketing concept keywords

Ways to judge success of your social media from a more human standpoint.

It seems somewhat ironic that as professional social media marketers, our goal is to study and understand human behaviour in order to promote brand awareness, but we judge our success of it based on numbers and analytics from a computer algorithm rather than quantifiable human reactions to strategies.  Can we really afford to  do so? […]

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Is your web marketing suffering from the “I read it somewhere” disease?

This disease affects a huge amount of small and medium sized business owners and it can and does have a huge impact on whether or not your business is successful online. For many marketing professionals it should signal the end of a promising or potential business relationship. Run very far, if you can! Experience has […]

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