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Email Marketing

Employing the right person for the right job is key to success in web marketing.

There is a great deal more involved in web marketing than simply sharing links over Facebook, Twitter and other social media sites.  It involves a great deal of strategic planning and management of corporate branding, email and list building concepts, content management, web design, mobile solutions, promotions and advertising,  These tasks are virtually impossible to be handled by […]

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Seo-socialmedia thanks

Just when you think about giving up.

You receive an email like this! “I have been surfing on-line for more than 3 hours today, and I never discovered any interesting articles like yours. Personally, if all site owners and bloggers made just the right and brutally honest content material as you do, the net will probably be a much more useful than […]

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I Love Internet :: Social Media Week Milano :: Il Festival della rete

Is email spam clouding your judgement about what to expect from your marketing team?

Marketing is a very competitive industry filled with many unscrupulous individuals who make the job seem easier than it is by making false promises of instant results. Small business owners fall victim to marketing scams without ever realizing it and the only way to protect your business is to build an open trust relationship with […]

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Tootsie

Why the ALS ice bucket challenge became a social media phenomenon

By now you have probably heard of, participated in or at the very least know someone who has taken the ALS #icebucketchallenge.  If you are a web marketing professional you were probably pouring the ice over your head thinking, “How come my strategies never worked this well?” I know, I did. To be honest, the […]

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Seo-Social media accountant with calculator

A freelance writing job that never was and a lesson well learned.

I want to share a recent experience of mine with you because as a freelance writer, I know how difficult it can be to secure clients. It can be even more difficult to spot a potentially bad or harmful employer before you accept a contract. A bad working relationship is stressful and damaging to the freelancer’s confidence. […]

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Do not get taken to the cleaners with WordPress design fees, WP is a virtual DIY system!

WordPress websites are often controlled by web designers or third party marketing teams, but they should be controlled in house by the brand or owner themselves. Hosting should be purchased by the owner in his or her name so that if something ever goes wrong such as a split in partnerships, the website can easily […]

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Seo-Social Media business 1

“Marketing is people,” you need to understand them in order to market for them.

One of the fundamental things a social media or marketing team needs to understand before developing any brand concept is how the message will be translated by a variety of different people. Many campaigns fail to add the human element into the campaign and it simply becomes a openly blatant or boring targeted sales pitch. As a […]

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