Blog

Do inbound marketers need to have a sense of social responsibility when creating content?

I suppose because my background is in Community Recreation and the fact that I deal with a great number of small business and non-profit organizations, I am always thinking that social media marketing should be more focused on the social impact that it can have on society rather than its marketing value. At the very least, […]

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SEO-directions

Inbound Marketing and SEO is about logic, patience and a new way of thinking.

Every thing you use to fine tune your Search Engine Optimization (SEO) matters!

I am certain you have probably heard it a million times and read countless data and information on SEO Techniques and back-links. You probably have even read about link farms, and heard of mystical SEO places that apparently sell back-links and various crafty ways to obtain quick and free links

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sarcasm

Marketing morons are taking spam commenting too far.

Less than one year ago I might have considered teaching an inbound marketing class about SEO and social media and it likely would have included an entire segment on the value of commenting on posts and content as a means to “get your brand’s name” out there and hopefully obtain a link as an added bonus. […]

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Does this make sense? Version 1

The ultimate marketing scam is having no idea what your doing. Knowledge is power in this game.

[su_pullquote]How do I hate “scammy” marketing practices? Let me count the ways![/su_pullquote] Marketing has been around for hundreds of years and while it may have moved online, “The game hasn’t changed, only the players have.” Isn’t it time you had a fair shot at winning the marketing game? You can, if you simply learn the […]

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MobileDesign

Mobile Design For Modern Business

For someone to make a conserted effort to be unavailable—for whatever reason that may be—that person would have to jump through several hoops in order to not be found online. Whether it be an office phone, a personal smartphone, tablet, laptop or a PC, our society is defined by its technology. While the natural flow that […]

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5 Powerful web marketing strategies used by successful brands.

When making use of social media and web marketing, successful brands know that when it comes to direct communications with clients, every platform needs its own unique approach. For example, less is always more when it comes to social media content posting. An image or video speaks louder than words on Facebook and Twitter. While there […]

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Email Marketing

Employing the right person for the right job is key to success in web marketing.

There is a great deal more involved in web marketing than simply sharing links over Facebook, Twitter and other social media sites.  It involves a great deal of strategic planning and management of corporate branding, email and list building concepts, content management, web design, mobile solutions, promotions and advertising,  These tasks are virtually impossible to be handled by […]

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