Social media is not solely based on creating a Facebook and Twitter page and making random posts. It is about understanding how to use these type of mediums to create maximum brand exposure via socially engaging content that is witty, compelling and catches the reader’s attention in order to help clients to market products.
Social media alone does not sell products or create leads ~ brand familiarity, website traffic and popularity does.
Social media is only one step and perhaps the first one that helps to make your brand popular. This is done by sending content across social networks with the intent on getting people to engage with you, share your products, visit your websites and talk about your brand.
If you want to successfully sell your products, you need to have good SEO, Corporate Promotion, list building and Marketing STRATEGIES alongside Social Media MARKETING STRATEGIES. Together they work together to create an online selling methodology that is commonly referred to as inbound marketing.
When you combine the power of SEO, quality and relevant content, promotion and marketing with social media, you begin to see how it can directly influence your brand’s awareness, SERP rankings and increase its’ visibility on the web. Once this happens, the rest will fall into place and its simply a matter of maintenance of each of these individual areas.
Social media changes often, therefore, you need to alter strategies in order to stay competitive and right now inbound marketing with an up to date responsive website is what you need in order to succeed.
I am a social media marketer, not a salesperson!
I have noticed lately that there seems to be a great deal of confusion when it comes to social media and what clients expect from it. Social media alone does not equal sales, it increases brand visibility but the sales of your products come from everything you do after you have connected or engaged with a new client. Let us define each area to offer better clarification:
- Marketing involves landing pages, call to actions, email marketing, newsletters, opt -ins and other lead generating techniques.
- SEO involves optimizing your website and creating content that helps increase your page ranking on Search Engines.
- Social Media is about engaging clients, customer service, sharing content and helping with Corporate promotions and brand development.
- Promotion is about developing content, graphics, videos, logos, branding and creating promotions that can be put on the social platforms, used as marketing and also help to build SEO.
As you can see, selling your products involves a great deal of things. I find it amazing how many people blame social media managers for their lack of sales when clearly, it takes a whole lot more than that…….stop blaming, get the facts first, ask seo-socialmedia, we never lie.
We tell it like it is, like it or not!